It all started a few years ago...

Dave and Sam were racing the Margaret river Cape to Cape and noticed that many riders had a large variety of abilities on a mountain bike. From elite level riders to riders that looked like it was their first time on a bike.

They started thinking how EPIC it would be to start up a coaching school that offers something which has never really been done before... To simply learn from a World Champion, Sam Hill. With the knowledge and skills from Sam's career in both Down Hill and Enduro Mountain bike racing, why not teach his skills and help guide other enthusiastic riders to maximise their performance on a bike and reach their full potential.

With Dave's passion for bikes, owning a bike store and the pure enjoyment of getting a group of riders together for a good time, its a recipe for success.




"My name is Dave Long. I'm a coach and co-owner of Empire Coaching. I have been riding mountain bikes for 20 years and look forward to passing on my knowledge to riders of all skill levels. In my spare time, I am the owner of Empire Cycles. After 13 years of working in bicycle retail, I setup my own shop.

Empire Cycles is a shop that caters to all riders, with a particular focus on mountain bikes. Like me, all of our staff have a tremendous passion for riding epic trails and would love to share this passion with our customers. My mission with Empire Coaching is to help all of our riders meet, or even better, beat their riding goals".




"Hey guys, I'm Sam Hill. I have been a professional mountain bike rider for over 16 years racing all over the world.

I was born in Perth, Western Australia and growing up in the foothills is where I discovered my passion and love for mountain biking. As a kid I used to watch videos of all the pro mountain bike riders and dreamed of one day being on the top step just like them. With hard work and determination I got there and with all of my experience, I now want to pass that knowledge along to people who are looking to better themselves. 

I am proud of the career I have made for myself with 2x junior Downhill World Champion, 3x Elite Downhill World Champion and 2017 and 2018 Enduro World Series Champion to my name.

Mountain biking is not just my job, its my passion and I'm looking forward to coaching not only the future generation but also everyone out there who wants to become a better rider on the trails".